Written by December 31, 2011on
The New York Times today has a wonderful story about the role that mail played in driving the decline of Newt Gingrich’s poll numbers in Iowa. While the article quotes a Republican activist that is not persuaded, it is hard to imagine how the average voter is not affected by wave after wave of print ads painting a negative picture of Newt Gingrich sent by Mitt Romney and super PAC’s that support him. The decision makers in these campaigns know that the “mail moment” that a postcard advertisement creates grabs a voter’s attention more fully than any web, television or radio advertisement could possibly do.
Why Mail Matters: It Drove the Decline of Newt Gingrich in Iowa | Courier Express and Postal Observer