I can’t help the twinge of irritation I feel when I’m told, “Social media is so easy, a monkey could do it.”
Well, sure it is, in the sense that you can basically be anywhere and have a “presence” regardless of what sort of content you post. But to make that content profitable or return some sort of positive result — that’s where actual business strategy comes in. Encyclopedic research, constant testing, and aggressive networking through these channels, not to mention the ability to quickly and easily adjust to organic change in the social market — it’s all relevant.
On a phone call the other night with an old colleague of mine who remains within the small group of individuals I’ve grown to respect, I was describing a brief and tiny segment of social strategy that I know, through experience, to be both highly profitable and extremely effective. And while I normally respect his opinions on most things — including the odd bit of relationship advice — I found his response to my explanation to be somewhat ignorant.
How should one approach an effective social media strategy? * Sherilynn Macale