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Monday, January 16, 2012

Hulu to launch first original scripted show – USATODAY.com


LOS ANGELES (AP) – Hulu will broadcast its first original scripted series next month, a political comedy that will debut during the real-life Republican presidential primary.

The online video service is ramping up its rivalry with Netflix Inc.

Aimed squarely at an audience loyal to cutting edge comedy such as "The Office" and "The Colbert Report," Hulu's new show "Battleground" is a look at the inner workings of a Democratic primary campaign for a U.S. Senate seat in Wisconsin. It was created by J.D. Walsh, an actor who worked for John Kerry during a political campaign.

"We see what J.D. sees in it and we know the audience is there," said Hulu's senior vice president of content, Andy Forsell.


Hulu to launch first original scripted show – USATODAY.com

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