Transmedia set to get more credit - Entertainment News, Consumer Electronics Show, Media - Variety

By Dave McNary

Posted: Tue., Jan. 10, 2012,

It took two years for the Producers Guild of America to approve a transmedia credit. Two years later, it's finally expected to become a fixture on film credits.

For the creative community, that means an official title to recognize storytelling that spans film, TV, videogames, comicbooks, toys, the Internet, mobile -- and new interactive platforms all on display at CES.

Since the PGA started recognizing the role in April 2010, the first credits have already started to appear, with George Stayton getting a transmedia producer title on Paramount and Hasbro's "Transformers" franchise. The credit's also appeared on THQ's "Red Faction" videogame.

But 2012 should prove a watershed year, according to veteran transmedia producer Jeff Gomez, who's been championing the concept for more than a decade. The Canadian Media Fund will add the credit to its projects. And "there will be (another) major studio getting on board very soon," Gomez said.

Transmedia set to get more credit - Entertainment News, Consumer Electronics Show, Media - Variety