Follow by Email

Thursday, December 22, 2011

Internet Famous: Julia Allison and the Secrets of Self-Promotion

By Jason Tanz Email 07.15.08

I am five minutes late to catch Julia Allison's latest publicity stunt — literally five minutes — but I can see from two blocks away that she has already drawn a crowd. There she is, at the epicenter of Times Square. About a dozen tourists surround her, and more join every minute. All around them, theater marquees and building-sized billboards jostle for attention, but they are no match for Allison.

She has asked a few friends to join her this afternoon — former hedge-fund analyst Meghan Asha, handbag designer Mary Rambin, and Randi Zuckerberg, the sister of Facebook founder Mark Zuckerberg. They are all dressed in 1980s Jazzercise outfits; Allison wears purple spandex, leg warmers, and glittery eye shadow. Strains of Martha and the Vandellas' "Dancing in the Street" waft thinly from Rambin's iPod speakers. The four women bounce around, giggle, and shout encouragement at one another. Their audience is captivated.





Internet Famous: Julia Allison and the Secrets of Self-Promotion

No comments:

Post a Comment