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Thursday, December 22, 2011

Harvard researchers underwhelmed by peer influence on Facebook

NSF-funded study delves into friendship formation

By , Network World
December 20, 2011 11:08 AM ET


Most people make friends with others online who have common interests, but it's rare for people's interests to rub off on others, according to new research out of Harvard University based on an examination of four years’ worth of Facebook data.

The National Science Foundation-funded research, detailed in a study called "Social selection and peer influence in an online social network," has been published this week in the Proceedings of the National Academy of Sciences by three Harvard University sociologists (Kevin Lewis, Marco Gonzalez and Jason Kaufman).



Harvard researchers underwhelmed by peer influence on Facebook

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