Netflix Abandons Qwikster; DVDs Will Stay at Netflix

By Dan Nosowitz Posted 10.10.2011

In a short blog post today, Netflix CEO Reed Hastings announced a total reversal of the recent plans that so mildly inconvenienced and irked us. Instead of spinning off the physical media side--DVDs, Blu-ray, and now video games--into a whole new website to be called Qwikster, Netflix will now keep all that stuff under the Netflix umbrella. In other words: please calm down, customers. Nothing is changing.

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