Facebook's push toward the semantic web

emergentfutures:

Paul Higgins: If this is really true. That the drive towards being the semantic web is driven purely as a marketing/branding and money making exercise then it is doomed to failure because the purpose is flawed at its core

smarterplanet:

Facebook’s Push toward the Semantic Web | semanticweb.com

When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”