Thursday, October 20, 2011

The Future of Journalism – by Ross Dawson

Journalism has a rich future. In some ways it will be very similar to its rich and illustrious past. In others it will be very different, reflecting the current fragmentation and restructuring of the world of news. Among other shifts, journalism will encompass not just words, but also images, data, video, visualizations and more.
Reflecting this, our NewsScape visual shows where the greatest value will reside in a post-channel media world, in which news flows far beyond its traditional structures. There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment.
At the centre of the NewsScape is the proliferation of interfaces through which news flows. Today journalists are generating content not just for single established channels, but for multiple, constantly evolving formats.
News Limited

No comments:

Post a Comment