Chad Restrick used to listen to sports talk WEEI-AM 850, but he couldn’t always pick up the station’s AM signal during his commutes from Hanover to his job as an administrator at Brigham and Women’s Hospital in Boston. “It was tough to hear because the signal wasn’t good,’’ said Restrick, 28.
Two years ago, he switched to The Sports Hub, WEEI’s competitor at 98.5 on the FM band. “It’s perfect. I never had a problem with them,’’ he said.
Stations like WEEI are losing their audiences as listeners who grew up with AM radio age and younger listeners insist on the richer sound of FM. With its weak AM signal and competition from The Sports Hub, WEEI, the dominant sports talk station in Boston for years, was falling in the ratings. So in September, the station took a spot on the FM dial, simulcasting its AM programming on a former pop rock station, WMKK-FM 93.7.